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Evelyn Soto
Evelyn Soto

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Sony's Humanoid Robot Ambitions: Waiting for the Right Application

Sony, the renowned Japanese electronics and media conglomerate, has revealed that it is technologically prepared to create humanoid robots once the appropriate usage and market demand become clear. This announcement highlights the company's long-standing interest in the field of robotics and its potential to play a significant role in the future of human-like machines.

According to Sony's Chief Technology Officer, Hiroaki Kitano, the company, along with several other leading tech firms, has accumulated the necessary technological capabilities to swiftly produce humanoid robots. However, Kitano emphasized that the key factor is determining the most promising applications for these advanced machines.

"In terms of technology, several companies in the world, including this one, have enough technology accumulated to make them swift once it becomes clear which usage is promising," Kitano stated in an interview. This sentiment underscores the importance of identifying the specific needs and use cases that will drive the adoption and development of humanoid robots.

Sony's history in the robotics field dates back more than two decades, when the company introduced its iconic Aibo robotic dog in 1999. Between 1999 and 2006, Sony sold around 150,000 units of Aibo, demonstrating the public's fascination with lifelike, interactive robots. In 2018, the company released an improved version of Aibo, which sold approximately 20,000 units in the first six months.

This experience in developing and commercializing consumer-oriented robots has provided Sony with valuable insights and technological expertise that can be leveraged in the creation of more advanced humanoid robots. The company's strengths in audio-visual technology, as well as its rich entertainment content, including music and video games, position it well to play a significant role in the emerging "metaverse," the concept of immersive virtual worlds.

Kitano acknowledged Sony's potential to contribute to the metaverse, stating, "As for the metaverse, it's not like people would show up just because you've created a venue. Content is what makes or breaks the metaverse." This suggests that Sony's expertise in creating engaging and immersive experiences could be a valuable asset in the development of humanoid robots that can seamlessly integrate into virtual environments.

While Sony is technologically ready to produce humanoid robots, the company is taking a measured approach, waiting for the right market conditions and applications to emerge. This cautious stance is shared by other industry leaders, such as Honda Motor Company and Hyundai Motor Company, who have also been working on humanoid robot technologies for years.

The recent unveiling of Tesla's Optimus humanoid robot prototype has further ignited the public's interest in this field, with the electric vehicle manufacturer considering the deployment of thousands, and potentially millions, of these robots globally. This increased activity and investment in humanoid robotics across various industries suggest that market demand and use cases may soon become more evident.

As the world eagerly awaits the next chapter in the evolution of humanoid robots, Sony's announcement highlights the company's technological readiness and its strategic approach to entering this dynamic and rapidly evolving market. By carefully identifying the most promising applications, Sony aims to leverage its expertise and contribute to the advancement of human-like machines that can enhance our lives in meaningful ways.

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